Comfort in Quality since 1856
Part of the very fabric that weaves Canadians together, from coast to coast.
Welcome to our new digital home
To help celebrate the official launch of our new website, we've cut prices by 15% for a limited time! Shop now and experience the same legendary comfort you've come to love, in a whole new light.
Our Collections
The Heritage Collection
Rugged classic styles to keep you comfortable. Tried and trusted by Canadians since 1856.
The ‘X’ Collection
Welcome to the underwear evolution. Built to maximize comfort & space - with two cradles we know X will keep everything in its place.
The AIR Collection
The ultimate in lightweight comfort. Experience unrestricted movement for whatever your day throws at you.
We take pride in all our products and will always stand by our basic policy of “the best product at reasonable prices.”
Fashion forward and technologically advanced, we are known as a specialist in underwear and have earned a reputation as ‘the Underwear Company’. Today we're offering comfortable and reliable options from head to toe.
